D. in Business Economics from the University of Valladolid and Professor of Marketing and Market Research at the same institution.
He teaches in the degrees in Commerce, Business Administration and Management, Marketing and Market Research, in the program of joint studies in Commerce and Labor Relations, in the double degree in Law and Business Administration and Management, and in the double degree in Telecommunications Technology Engineering and Business Administration and Management of the University of Valladolid. He has taught in the Master’s program in Agri-Food Business Management at the University of Valladolid. He has taught in English in both undergraduate and graduate programs. Specifically, in undergraduate programs at the Universidad de las Américas Puebla (UDLAP), Mexico, and in the Master in Foreign Trade program at the University of Valladolid, Master in Marketing at the UDLAP (Mexico) and Master in International Management at the Catholic University of Lille (France).
He is the author of several communications in teaching conferences and divulgation articles focused on teaching.
He has participated in more than 18 contracts and agreements with companies and institutions and is the author of 7 articles in recognized journals in his field of knowledge, such as Journal of Business Research, Applied Soft Computing, Journal of Engineering and Technology Management, European Management Journal, BRQ – Business Research Quarterly, Marketing Intelligence & Planning, Journal of Brand Management. He is currently a member of the research team of the projects “Transformational Marketing. Value propositions to the market”. PIs: Ana Isabel Rodríguez Escudero and Carmen Camarero Izquierdo. Ministry of Science and Innovation. State Research Agency. PID2021-123004NB-I002. 93,775 €, and “Decision-making based on qualitative and ordinal valuations”. PI: José Luís García Lapresta. Ministry of Science and Innovation. State Research Agency. ID2021-122506NB-I00. 72,600.00 €.
Research activity has been recognized with a six-year research period.
Coordinator of International Relations of the Faculty of Commerce and Labor Relations of the University of Valladolid (since 2020).
Member of the Panel of Experts for the evaluation of the quality of applications and projects of European educational programs and international mobility in the framework of the Erasmus + program of the European Commission. Spanish Service for the Internationalization of Education (SEPIE) of the Ministry of Science, Innovation and Universities (since 2019). Evaluator of the accreditation renewal process of more than 10 projects submitted under the Erasmus + program of the European Commission. Evaluator and responsible for the selection of participants in the Erasmus + KA 131 program for outgoing students of the University of Valladolid. Evaluator in the selection process of participants in the Erasmus + KA 171 program of the University of Valladolid.
Publications
Año 2025
Rodriguez-Escudero, A. I., Carbonell, P., Perez-Fernandez, H., & Garcia, V. T. (2025). Examining the role of team boundary buffering as a proactive and reactive stress intervention for boundary spanning new product teams. Journal of Engineering and Technology Management – JET-M, 75. https://doi.org/10.1016/J.JENGTECMAN.2025.101861
Año 2023
Temprano-García, V., Pérez-Fernández, H., Rodríguez-Pinto, J., Rodríguez-Escudero, A. I., & Barros-Contreras, I. (2023). How to build a brand-oriented family firm: The impact of socioemotional wealth (SEW) dimensions. Journal of Business Research, 163. https://doi.org/10.1016/J.JBUSRES.2023.113929
Temprano-García, V., Rodríguez-Escudero, A. I., & Rodríguez-Pinto, J. (2023). Minimizing the negative impact of brand deletion. Marketing Intelligence and Planning, 41(6), 690-706. https://doi.org/10.1108/MIP-10-2022-0452
Pérez-Fernández, H., Barros-Contreras, I., Natalia Martin Cruz, Juan Bautista Delgado-Garcia, & Temprano-García, V. (2023). Entrepreneurial Passion and SEW in Family Firms: The Role of the Founder and Effects on Performance. Academy of Management Proceedings, 23(1). https://portaldelaciencia.uva.es/documentos/66ed687bdae88459a5e38f06
Año 2022
Temprano García, V., Rodríguez Pinto, J., & Rodríguez Escudero, A. I. (2022). Brand deletion decisions: Workers count too. AEMARK 2022: Actas del 33 Congreso Internacional de Marketing (Valencia, 7-9 de septiembre de 2022), 130. https://portaldelaciencia.uva.es/documentos/66ed6a58dae88459a5e38f09
Año 2021
Temprano-García, V., Rodríguez-Escudero, A. I., & Rodríguez-Pinto, J. (2021). Brand deletion implementation: The effect on performance of context and process factors. European Management Journal, 39(1), 147-161. https://doi.org/10.1016/J.EMJ.2020.07.002
García-Lapresta, J. L., Moreno-Albadalejo, P., Pérez-Román, D., & Temprano-García, V. (2021). A multi-criteria procedure in new product development using different qualitative scales. Applied Soft Computing, 106. https://doi.org/10.1016/J.ASOC.2021.107279
Carmen Camarero Izquierdo, & Víctor Temprano García. (2021). Covid-19 y difusión de innovaciones: parecidos razonables. The Conversation. https://portaldelaciencia.uva.es/documentos/66ed6d2fdae88459a5e38f0f
Año 2020
Temprano-García, V., Rodríguez-Escudero, A. I., & Rodríguez-Pinto, J. (2020). Do proactive and reactive causes to delete a brand impact deletion success? The role of brand orientation. Journal of Brand Management, 27(2), 211-226. https://doi.org/10.1057/S41262-019-00174-6
Año 2019
Temprano García, V., Rodríguez Pinto, J., & Rodríguez Escudero, A. I. (2019). Brand deletion strategy: a configuration approach. AEMARK 2019: Actas del XXXI Congreso Internacional de Marketing (Cáceres, 11-13 de septiembre de 2019), 137. https://portaldelaciencia.uva.es/documentos/66ed6b83dae88459a5e38f0d
Temprano-García, V., & San José-Cabezudo, R. (2019). The Use of Geolocalized Social Networks Information to Guide and Enhance the Design of Local Cultural and Tourist Policies. En Advances in Marketing, Customer Relationship Management, and E-Services (pp. 321-335). https://doi.org/10.4018/978-1-5225-8939-6.CH018
Temprano García, V., & S.Phabmixay S.Phabmixay, C. (2018). Las movilidades docentes y formativas en la Unión Europea. Evaluación de la Calidad de la Investigación y de la Educación Superior: Libro de resúmenes XV FECIES, 81. https://portaldelaciencia.uva.es/documentos/65a18cdcf2fbae1b64404c75
Año 2017
Temprano García, V., Rodríguez Pinto, J., & Rodríguez Escudero, A. I. (2017). Ejecución de la eliminación de una marca: efectos de la descentralización, el consenso, la formalización y la comunicación. En Marketing insights: la respuesta del comercio a las tendencias del comportamiento social del consumidor (pp. 73-100). Oviedo: Cátedra Fundación Ramón Areces de Distribución Comercial, D.L. 2017. https://portaldelaciencia.uva.es/documentos/61b994768bc05f42e937b178
Martín Romero, M., Rodríguez Escudero, A. I., Rodríguez Pinto, J., & Temprano García, V. (2017). Desarrollo de estrategias y retos de una empresa ‘born global’. Harvard Deusto Márketing y Ventas, 142, 56-64. https://portaldelaciencia.uva.es/documentos/61b997618bc05f42e938558c
Año 2016
Temprano García, V., Rodríguez Escudero, A. I., & Rodríguez Pinto, J. (2016). Cuando eliminar una marca es una decisión acertada. Harvard Deusto Márketing y Ventas, 139, 44-52. https://portaldelaciencia.uva.es/documentos/61b997608bc05f42e9385559
Año 2012
Carracedo Bustamante, M., Pérez Miguel, L., Domenech Llorente, E., & Temprano García, V. (2012). La percepción pública de la Cooperación Internacional para el Desarrollo en Castilla y León. Revista electrónica interuniversitaria de formación del profesorado: REIFOP, 15(2), 47-57. https://portaldelaciencia.uva.es/documentos/61b996b08bc05f42e9383543
Carracedo Bustamante, M., Domenech Llorente, E., Gómez González, F. J., & Temprano García, V. (2012). Opinión pública y Cooperación Internacional para el Desarrollo en Castilla y León. En L. J. d. Miguel González, Educación para el desarrollo en Castilla y León: cómo vemos el mundo (pp. 121-209). Universidad de Valladolid. https://portaldelaciencia.uva.es/documentos/61b994388bc05f42e9379ebe
Año 2006
Antón Martín, C., Camarero Izquierdo, C., Rodríguez Escudero, A. I., Redondo Carretero, M., & Temprano García, V. (2006). Estudio del consumo de bioenergía en Castilla y León: elaboración de un perfil del usuario doméstico. 10.º Congreso de Economía de Castilla y León. Competitividad y marco institucional: comunicaciones. Valladolid, 23 y 24 noviembre 2006, 1, 389-404. https://portaldelaciencia.uva.es/documentos/61b994128bc05f42e93794f5