I hold a degree in Marketing and Market Research from the University of Valladolid (2022) and a Master’s degree in International Relations and Asian Studies (2024) from the same university. I am currently working on my doctoral thesis in the Doctoral Programme in Business Economics, focusing on marketing and international business management.
In terms of my research career, since 2024, I have been part of the Market Intelligence and Marketing GIR working group. I have also worked for the Centre for Asian Studies (2023-2024 academic year), where I am currently still a member. In addition, I have gained experience in teaching, lecturing on Statistics I at the Faculty of Economics and Business Studies at the University of Valladolid (academic year 2024-2025).
I have also been selected twice in a row by the Japanese Government to participate in the MIRAI Programme, which allowed me to gain a deeper understanding of Japanese culture, politics and economics.
As part of the Privacy Engineering Research Group team at the University of Valladolid, I carry out tasks as a junior researcher, including analysing data obtained in workshops and preparing the corresponding reports.
Publications
Year 2025
Heredero, L. C., Camarero, C., & Rodríguez-Escudero, A. I. (2025). Walking on the tightrope: Unveiling the addictive power of hedonic motivations and marketing stimuli. Journal of Retailing and Consumer Services, 85, 104308. https://doi.org/10.1016/j.jretconser.2025.104308
Gúdel, R., Heredero, L., Hernández-Correa, E., & Pajares, J. (2025). Ownership landscape: an RBV perspective of football leagues’ configurations diversity. Managing Sport and Leisure, 1–19. https://doi.org/10.1080/23750472.2025.2460649
Year 2024
Gúdel, R., Hernández-Correa, E., Heredero, L., & Pajares, J. (2024). National football leagues as a source of soft power. Leisure Studies, 44(2), 309–325. https://doi.org/10.1080/02614367.2024.2302357