D. in Business Economics from the University of Valladolid and Professor of Marketing and Market Research at the same institution.
He teaches in the degrees in Commerce, Business Administration and Management, Marketing and Market Research, in the program of joint studies in Commerce and Labor Relations, in the double degree in Law and Business Administration and Management, and in the double degree in Telecommunications Technology Engineering and Business Administration and Management of the University of Valladolid. He has taught in the Master’s program in Agri-Food Business Management at the University of Valladolid. He has taught in English in both undergraduate and graduate programs. Specifically, in undergraduate programs at the Universidad de las Américas Puebla (UDLAP), Mexico, and in the Master in Foreign Trade program at the University of Valladolid, Master in Marketing at the UDLAP (Mexico) and Master in International Management at the Catholic University of Lille (France).
He is the author of several communications in teaching conferences and divulgation articles focused on teaching.
He has participated in more than 18 contracts and agreements with companies and institutions and is the author of 7 articles in recognized journals in his field of knowledge, such as Journal of Business Research, Applied Soft Computing, Journal of Engineering and Technology Management, European Management Journal, BRQ – Business Research Quarterly, Marketing Intelligence & Planning, Journal of Brand Management. He is currently a member of the research team of the projects “Transformational Marketing. Value propositions to the market”. PIs: Ana Isabel Rodríguez Escudero and Carmen Camarero Izquierdo. Ministry of Science and Innovation. State Research Agency. PID2021-123004NB-I002. 93,775 €, and “Decision-making based on qualitative and ordinal valuations”. PI: José Luís García Lapresta. Ministry of Science and Innovation. State Research Agency. ID2021-122506NB-I00. 72,600.00 €.
Research activity has been recognized with a six-year research period.
Coordinator of International Relations of the Faculty of Commerce and Labor Relations of the University of Valladolid (since 2020).
Member of the Panel of Experts for the evaluation of the quality of applications and projects of European educational programs and international mobility in the framework of the Erasmus + program of the European Commission. Spanish Service for the Internationalization of Education (SEPIE) of the Ministry of Science, Innovation and Universities (since 2019). Evaluator of the accreditation renewal process of more than 10 projects submitted under the Erasmus + program of the European Commission. Evaluator and responsible for the selection of participants in the Erasmus + KA 131 program for outgoing students of the University of Valladolid. Evaluator in the selection process of participants in the Erasmus + KA 171 program of the University of Valladolid.